Elemis Skin Care - Anti Ageing Continued from: Elemis Skin Care Elemis answers your questions about skin care and how to prevent premature ageing. When should I start my anti-ageing regime? Elemis says the sooner you start the better. "Wrinkles are no longer dictated by age," says Noella Gabriel, Director of Product and Treatment Development at Elemis. "Skin is shaped by the choices we make and our lifestyles challenge young skins with extremes that can lead to premature ageing." The problem is that an ‘extreme’ for the skin is a normal part of everyday life. "Central heating, air-conditioning, pollution, for men even shaving are all daily trials," warns Noella. Elemis know that prevention is paramount to protect life-stressed skin from ageing before it’s time so start using anti-oxidants as soon as you hit twenty. The good Samaritans of skin care, anti-oxidants, police and mop up ageing free radicals, which are unstable cells released by anything from sun to stress which damage and oxidise our healthy skin cells. If you halve an apple you’ll see these free radicals at work as the surface turns brown and visibly ages in front of you. This is what happens to our skin over time, you just can’t see it. Try Elemis Cellular Recovery Skin Bliss Capsules  with free-radical fighting Moringa Oil, if you’ve suffered from the effects of a real onslaught you’ll benefit from a booster treatment in the form of Elemis Liquid Radiance Cell Renewal System . Phase 1 counteracts the damage free radicals do, then swap to Phase 2 after fifteen days to brighten for a more youthful complexion. Noella recommends gentle facial massage to really boost micro-circulation and energise the skin. Is sun really that ageing? It’s tempting to catch those rays but it’s damaging to both your skin and your health. If mere central heating sends skin into over-drive just think what UVA and UVB rays can do. Basking on a beach isn’t the only beauty sin as the UVA rays can penetrate through clouds and even glass. However old you are, shielding skin against the sun is essential to fight wrinkles and more importantly to reduce the risk of skin cancer. When you’re younger sun damage isn’t obvious but by your forties, pigmentation marks will give-away time spent tanning in your twenties as does the thicker, more wrinkled skin of sun worshippers’ a sure sign that collagen and elastin, the building blocks keeping skin firm, have been damaged and are effectively collapsing. It’s easy to protect your skin with a minimum of SPF 15 between April and September if you live in the UK, though the higher the better on holidays and during the mid-summer. The easiest way to do this is by incorporating sun-protection into your morning routine with moisturising day creams and foundations with SPF. It couldn’t be simpler. Next: How do I get rid of the lines I already have? To share this site with a friend click he... | 